Marketing Team Vacancy: Content Specialist

COMPANY OVERVIEW

AfriCamps Boutique Glamping is South Africa’s leading boutique glamping brand, offering family-friendly stays on 19 of the country’s most beautiful working farms, estates and reserves in South Africa. We combine adventure and connection to nature with the comfort of thoughtfully designed, fully equipped glamping tents, proudly produced by our team in Cape Town.

AfriCamps is a dynamic, growing travel brand with a strong focus on digital marketing, creative storytelling and inspiring people to explore more of South Africa.

AfriCamps Boutique Glamping was founded in 2014, and our head office is based in Parklands, Cape Town. We run our marketing, reservations, maintenance and factory departments from the head office.

ROLE OVERVIEW

AfriCamps Boutique Glamping is looking for an experienced, highly creative Content Specialist to join our marketing team.

This is a senior, hands-on creative role for someone who is equally comfortable designing a campaign, editing a high-quality video, developing social media content, and contributing ideas to the broader creative direction of a brand.

While strong design and video editing capabilities are central to the position, we are looking for a well-rounded marketer who understands social media, digital marketing, content strategy and copywriting.

KEY RESPONSIBILITIES

Graphic Design & Brand

  • Act as the lead graphic designer for the AfriCamps brand.
  • Design high-quality creative assets for campaigns, social media, paid media advertising, email marketing, app, website content and other digital channels.
  • Design print collateral including magazines, brochures, vouchers, flyers, signage, event material, internal documents, guest communications, and other marketing collateral.
  • Maintain and evolve AfriCamps’ visual identity across all marketing touchpoints.
  • Ensure consistency in typography, imagery, colour, layout and overall brand presentation.
  • Prepare artwork correctly for both digital and professional print production.
  • Provide creative input and direction across campaigns, projects and marketing initiatives.
  • Help establish and maintain templates, design systems and brand guidelines for the wider team.

Video Editing & Content Production

  • Take the lead on video editing for AfriCamps’ digital and social media channels.
  • Transform raw footage into engaging short- and long-form content.
  • Create and edit Reels, social media videos, advertising creative and other campaign content.
  • Understand pacing, storytelling, music, transitions, text overlays and platform-specific editing styles.
  • Repurpose existing photo and video assets into fresh content.
  • Stay up to date with evolving video formats, editing techniques and social media content trends.
  • Provide creative direction for photo and video shoots where required.

Social Media & Content

  • Have a strong understanding of all major social media platforms, particularly Instagram, Facebook, TikTok, YouTube and LinkedIn.
  • Understand how creative requirements and audience behaviour differ between platforms.
  • Contribute to social media content planning and campaign concepts.
  • Develop creative ideas that are engaging while remaining consistent with the AfriCamps brand.
  • Identify relevant social media, design and content trends and determine how they can be applied to the brand.
  • Work with the marketing team to develop content for campaigns, new camp launches, promotions and ongoing brand communication.
  • Monitor company social media channels and respond as and when needed, which includes weekend standby duty shared by the team.
  • Knowledge of Meta Ads and Google Ads creative requirements.
  • Experience with setting up Meta Ads and Google Ads campaigns

Copywriting

  • Write engaging, accurate and on-brand marketing copy.
  • Develop social media captions, advertising copy, headlines, campaign messaging, website content, blog content, newsletters, newspaper features, magazine features and other short-form or longer-form marketing copy.
  • Adapt tone and messaging for different audiences, platforms and campaign objectives.
  • Proofread content and maintain a high standard of written communication.

Creative Direction

  • Play a key role in shaping the ongoing creative direction of AfriCamps.
  • Develop campaign concepts and translate marketing objectives into strong visual ideas.
  • Provide creative guidance and constructive feedback to other members of the marketing team.
  • Ensure creative output remains fresh and contemporary while maintaining a recognisable and consistent brand identity.
  • Balance creativity with commercial marketing objectives and deadlines.

REQUIRED EXPERIENCE

  • Minimum 5 years’ experience in a marketing, content, design or similar creative marketing role.
  • A strong professional portfolio demonstrating graphic design and video editing capabilities.
  • Advanced proficiency in:
    • Adobe Illustrator
    • Adobe Photoshop
    • Adobe InDesign
  • Strong video editing skills using professional editing software.
  • Demonstrated experience creating content for brands across multiple digital and social media platforms.
  • Strong understanding of social media content, formats, trends and best practices.
  • Strong copywriting, editing and proofreading skills.
  • Experience producing both digital and print-ready artwork.
  • Experience working within established brand guidelines while also contributing creatively to their development.

IDEAL CANDIDATE

The ideal candidate is a creative all-rounder with strong design instincts and a solid understanding of marketing.

They should:

  • Have a hands-on, problem-solving attitude
  • Have an excellent eye for detail, design, composition, typography and visual storytelling.
  • Be highly skilled technically but also able to conceptualise original creative ideas.
  • Be proactive and comfortable taking ownership of projects.
  • Be able to move between multiple projects, campaigns and deadlines.
  • Be collaborative and comfortable giving and receiving creative feedback.
  • Be curious about new creative tools, formats and trends.
  • Be able to communicate between multiple departments and occasionally work closely with reservations, sales, and operational teams as well as outsourced support teams including photographers, videographers and web developers.

ADVANTAGEOUS SKILLS & EXPERIENCE

The following would be beneficial:

  • Experience working within the travel, tourism, hospitality or lifestyle industries.
  • Experience directing or coordinating content shoots.
  • Understanding of website/UX design and digital content.
  • Experience with email marketing design on Brevo
  • Experience using Canva alongside the Adobe Creative Suite.
  • Familiarity with ChatGPT and/or other AI-assisted creative and content tools.

PORTFOLIO REQUIREMENTS

Candidates should submit a portfolio demonstrating a range of relevant work. We would particularly like to see:

  • Brand and campaign design
  • Social media content
  • Video editing / Reels / short-form video
  • Digital advertising creative
  • Print design and layout
  • Examples demonstrating strong typography and visual composition

Where possible, candidates should explain their involvement in the work presented, particularly where projects involved a wider creative or marketing team.

APPLICATION PROCESS

Please send your CV, cover letter and portfolio to marketing@africamps.com by 21 August 2026. Only shortlisted candidates will be contacted. Shortlisted candidates will be tasked with a brand assignment.